Toyota Focuses Recovery Efforts on Prius Hybrid Family

The March 11 earthquake that shook Japan to its core had many collateral damages, one of which was vehicle manufacturing. For example, more than 650 of Toyota’s suppliers suffered great damages and halted production, forcing the Japanese automaker to reconsider its strategy.

Two weeks later, its management had reached the conclusion that it should focus its worldwide resources mainly on one model line. “We were rapidly burning through cash, so in order to survive this we prioritized the cars our customers wanted most” explained head of production Atsushi Niimi.

So which vehicles were the chosen ones? Could it be the cars that helped it the most to become the world’s number one car manufacturer since 2008? Nope: Corolla and Camry would have to take a back seat to hybrids, and especially the Prius. Therefore, Toyota started off by ensuring that it could find parts for the Prius and the Lexus hybrids.

“The last several years have been a triple shock for Toyota” said Masatoshi Nishimoto of Tokyo-based consulting company HIS Inc. “It’s now at a major turning point.”

The first came in 1990. Up until that point, six of the world’s 10 biggest companies were Japanese, with Toyota in ninth place. When the real estate bubble burst, things changed dramatically: Toyota is the sole Japanese company in BusinessWeek’s top 50 ranking, down to 35th place.

Then there was the 2009-2010 floor-mat and sticky pedal recall saga. The way it was handled resulted in a $16.4 million dollar fine by the NHTSA and millions of recalls – which meant more millions lost, and perhaps more importantly, the loss of Toyota’s reputation as the manufacturer of the world’s most reliable cars.

This year’s earthquake, along with the strengthening of the yen against the US dollar, made things even more difficult as of all Japanese car manufacturers, Toyota is the one that builds the most cars domestically.

Toyota will certainly lose the number one spot on world sales to General Motors this year and Lexus, after a decade, falls behind rivals BMW and Mercedes-Benz. Now, Akio Toyoda is betting his company’s future on hybrid technology and especially the Prius. The three new models of the world’s best-selling hybrid take center spot have to succeed if the company is to make a quick recovery.

Story source: Bloomberg

 

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New Fisker Surf Concept Outlined Ahead of the Frankfurt Show

The teaser sketch you are looking at previews the new Fisker Surf concept that's scheduled to make its first public appearance at next week's 64th IAA International Motor Show in Frankfurt, Germany.

The company of former BMW designer Henrik Fisker reveals very little about the Surf study expect that it is an electric vehicle with extended range (EVer) capability, much like it’s stable mate the four-door Karma sports saloon.

"The Fisker Surf delivers a bold new twist and is sure to ‘wow’ global audiences with its combination of Uncompromised Responsible Luxury and head turning design," the company said in a short statement.

The sketch outlines a shape that suggests the Surf may feature a three-door shooting brake body style, but we'll have to wait until September 13 to find our more.

 

 

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New Volvo Concept Heading to Frankfurt to Showcase Engine and and Platform Tech

[Volvo Universe Concept from the 2011 Shanghai Auto Show Pictured Above]

Volvo announced today that it plans to reveal a new concept car at next week's Frankfurt Motor show. This new study, pictures of which have not yet been released, will highlight the Swedish company’s new downsized engine range, which will feature only four-cylinder gasoline and diesel engines.

“It’s time to stop counting cylinders”, said Volvo’s Senior Vice President for Research and Development, Peter Martens. “The concept we will reveal at Frankfurt proves that downsized engines can go hand in hand with our customers’ expectations on luxury and driving pleasure.”

The new modular Volvo Environmental Architecture (VEA) four-cylinder engine range features direct injection for its gasoline and common rail for its diesel variants. According to Martens, the new engines are ideal for hybrid applications and will reduce fuel consumption and CO2 emissions without sacrificing performance.

“We will develop four-cylinder engines with higher performance than today’s six-cylinder units and lower fuel consumption than the current four-cylinder generation," said Martens.

Volvo claims that the VEA range, which is designed for transverse applications, will reduce the number of unique engine parts by an impressive 60%. It will also be up to 90 kg (198 pounds) lighter than the current range and improve fuel consumption by up to 35%.

Later this autumn Volvo will also test the Kinetic Energy Recovering System, which captures braking energy that would otherwise be dissipated as heat and power a flywheel that spins at up to 60,000 rpm. This system that is already used in Formula 1 will “offer the driver an additional 80HP while reducing fuel consumption by up to 20%," according to Martens.

Last, but not least, Volvo announced that it is developing a new model range that will be based on a new, modular structure called Scalable Platform Architecture (current Volvo models are based on previous owner’s Ford platforms) that will also be 100-150 kg (220-330 pounds) lighter than current models.

The SPA architecture will allow the company to base most of its new models on the same modular platform, thus achieving significant cuts in development, tooling and manufacturing costs. And, as Martens claims, “along with the new engine range, will enable us to be on par or even beat our toughest competitors in driving dynamics and fuel economy.”

The new engines and platform will also benefit future models looks as the company’s head of design, Peter Horbury, said that the Frankfurt concept will be “a great example of what we can achieve with the new architecture and engines.”

 

 

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